There was a point in my career when I was at the height of what I thought success would look like. I had the corporate office below Soho House in Hollywood, an apartment in Las Vegas, expense account, luxury company vehicle, a thriving team, and I was regularly jet setting, which I loved. I had the love of my life and plenty of time with friends.

The problem was that I wasn’t fulfilled. I couldn’t understand where my discontent was coming from. Didn’t I have everything I ever wanted? 

A friend I deeply respected asked me to help her create a plan for her to live more intentionally in her career so she could be more intentional at home.

As we were just rounding a corner in her master plan, she was tragically killed.

What was life trying to say?

For me, it was clear: I would never again be satisfied with discontent. I had made it so far in my journey and now it was clear that I was capable of more. That moment was my personal basecamp to experience a more intentional, expansive and fulfilling life, which ultimately led me to create this company.

When you get to that point I’ll be there, ready to guide you through these three steps: 

1. We identify your vision.  Part of knowing where you want to go is getting clear about what you’re currently settling for. Your vision isn’t birthed out of what you know about today, it comes from a deeper understanding of who you are and what you want for your life. 

2. We design a plan. Your vision needs legs. It’s one thing to see it, it’s entirely different to create tangible action steps to begin envisioning each step of the journey. We’re not making leaps, we’re taking it one step at a time.

3. We build an infrastructure.  Change is hard. The vision and plan give you guideposts for building your future, but they don’t hold you accountable, offer much support as you begin taking each step, or help you assess progress. That’s why we build an infrastructure to serve as a constant guide.

In my work with executives and leaders, I bring my expertise in strategic communication, higher education, and leadership development to forge a partnership built for professionals committed to experiencing exponentially more fulfillment and results out of their current success.

During my carefully curated, bespoke coaching sessions, masterclasses and workshops, clients are immersed in practical processes that open them up to deeper creativity, strategic possibilities, financial gains, and action plans.

What makes my process unique is that I work from a foundational understanding of universal concepts that can then be personalized and put into practical and immediately applicable steps -- for any professional in any context.

I've worked with leaders of all levels at organizations and brands such as Disney, Google, Hulu, Netflix, Amazon, Adobe, Lululemon, Slack, Salesforce, Gallup, World Vision, YMCA, Pepperdine University, B-Lab and 1% For the Planet.

Additionally, I've served on the Board of Directors for World Vision and Biola University.

Alyson Camell, M.Ed., is a seasoned virtual assistant and operational expert behind the scenes. With over 20 years of experience in education, including a Master's in Educational Leadership, she brings unparalleled project coordination and team management skills. She co-founded a virtual assistant firm, the Camell Collective, which specializes in supporting professional coaches, consultants, facilitators/speakers, and female entrepreneurs with administrative tasks, marketing, social media, events, and business strategy. Alyson’s passion is empowering ambitious entrepreneurs through structured systems and operational excellence.